We often discuss the benefits of Innovation Accounting which is also known as Leant Startup with our clients. We experimented with different forms of learning - from plain old talking about the subjects and sketching the principles to presentations, we always had the feeling that there had to be a better way. Especially since the great ideas we help develop by facilitating idea development workshops will become even more valuable if you apply these hard to explain principles on top. Sven clustering ideas produced in a workshop
The slides Sven prepared seemed to be interesting judging by the numbers on slideshare. But still the reactions when we gave that talk did not totally satisfy us. When Sven and Katrin of CoCreact sketched a workshop on the subject at Play for Agile 2013 we immediately knew that was the missing link between our experience and delivering it to our clients.
Workshop participants working on their idea iteratively
This new workshop we’re talking about simulates several iterations, so the agile and lean product development mindset is not only a subject that’s discussed, but an actual hands on experience that’s undergone by the participants. Ideas are developed, presented to potential customers and reworked several times. How we achieve this? Strict time-boxing of the iterations in a sand-box created by our experience in iterative product/campaign/idea design.
Groups interchange their new ideas switching vendor and client roles
The pictures originate from something we do before including a workshop in our portfolio: a final prototype workshop. We believe in iterative idea development so much that we apply it to the workshop on the topic too. It was quite a success although we made it hard for the participants by selecting them from very different expertise: advertising, strategic consulting and even human resources. We always advocate diverse teams, but to see how the groups that in some cases came from completely different working domains performed surprised even us.
Diverse people - diverse footwear
We were making a lot of things happen since the last blog post which is almost a year old. This workshop is one of our personal highlights since it manages to deliver the benefits of Lean Product Developement. We’re just preparing the next lean product development workshop for a client which Sven guided in developing ideas before. Now we’ll let them rinse and repeat the accelerated feedback loop technique described above. It’s a great way to see why we also call it Innovation Accounting: you have a timebox/budget, you deliver a lean increment to the customer once you run out of time/budget, you ship. Then you weave in the insights of your customer’s feedback into the next iteration. Accountants love this for the reduced risk, and we love the term Innovation Accounting since it underlines that Lean Startup is also a more than interesting process for mature companies.